City of Mesa
Designed a natural gas safety pamphlet with prioritized emergency information and accessible design
Client:
City of Mesa
Timeline:
4 months
Role:
UI/UX Designer, UX Researcher
Collaborators:
UX Designers
Overview
Problem: The City of Mesa serves over 77,000 natural gas customers across a 325-square-mile area. The city wanted to improve public awareness of natural gas safety by creating a user-friendly, accessible, and visually engaging pamphlet.
Solution: Our team was tasked with designing a pamphlet that clearly communicated safety procedures, pipeline information, and emergency contacts—while aligning with accessibility standards.
Overview
Problem: The City of Mesa serves over 77,000 natural gas customers across a 325-square-mile area. The city wanted to improve public awareness of natural gas safety by creating a user-friendly, accessible, and visually engaging pamphlet.
Solution: Our team was tasked with designing a pamphlet that clearly communicated safety procedures, pipeline information, and emergency contacts—while aligning with accessibility standards.
Overview
Problem: The City of Mesa serves over 77,000 natural gas customers across a 325-square-mile area. The city wanted to improve public awareness of natural gas safety by creating a user-friendly, accessible, and visually engaging pamphlet.
Solution: Our team was tasked with designing a pamphlet that clearly communicated safety procedures, pipeline information, and emergency contacts—while aligning with accessibility standards.
UX Research
A 2024 usability test revealed that residents struggled to quickly locate and understand critical safety information, especially regarding gas leak detection and the 811 "Call Before You Dig" protocol.
Key Findings from Usability Testing:
Information was buried in dense paragraphs.
Minimal use of visuals or hierarchy to guide readers.
Lack of bilingual or visual-friendly elements for residents with language barriers.
We also reviewed literature on visual communication, safety material effectiveness, and community outreach methods, which reinforced the importance of clear infographics and minimal cognitive load.
UX Research
A 2024 usability test revealed that residents struggled to quickly locate and understand critical safety information, especially regarding gas leak detection and the 811 "Call Before You Dig" protocol.
Key Findings from Usability Testing:
Information was buried in dense paragraphs.
Minimal use of visuals or hierarchy to guide readers.
Lack of bilingual or visual-friendly elements for residents with language barriers.
We also reviewed literature on visual communication, safety material effectiveness, and community outreach methods, which reinforced the importance of clear infographics and minimal cognitive load.
UX Research
A 2024 usability test revealed that residents struggled to quickly locate and understand critical safety information, especially regarding gas leak detection and the 811 "Call Before You Dig" protocol.
Key Findings from Usability Testing:
Information was buried in dense paragraphs.
Minimal use of visuals or hierarchy to guide readers.
Lack of bilingual or visual-friendly elements for residents with language barriers.
We also reviewed literature on visual communication, safety material effectiveness, and community outreach methods, which reinforced the importance of clear infographics and minimal cognitive load.
Product Requirements
Based on the client goals and research insights, we defined key product requirements. Our focus was to prioritize safety, be visually engaging, support accessibility, and maintain brand alignment.
Product Requirements
Based on the client goals and research insights, we defined key product requirements. Our focus was to prioritize safety, be visually engaging, support accessibility, and maintain brand alignment.
Product Requirements
Based on the client goals and research insights, we defined key product requirements. Our focus was to prioritize safety, be visually engaging, support accessibility, and maintain brand alignment.
Visual Design
We developed a visual strategy to ensure clarity, consistency, and alignment with City of Mesa branding. Blue was chosen as the primary color, with orange and red accents highlighting urgent and emergency details. Typography includes Garet for clean, modern body text and Sifonn for bold, attention-grabbing headings. Infographics use icons to convey leak detection, safety tips, and reporting procedures.
Additionally, we used Contrast Checker to ensure all color combinations passed WCAG standards.
Visual Design
We developed a visual strategy to ensure clarity, consistency, and alignment with City of Mesa branding. Blue was chosen as the primary color, with orange and red accents highlighting urgent and emergency details. Typography includes Garet for clean, modern body text and Sifonn for bold, attention-grabbing headings. Infographics use icons to convey leak detection, safety tips, and reporting procedures.
Additionally, we used Contrast Checker to ensure all color combinations passed WCAG standards.
Visual Design
We developed a visual strategy to ensure clarity, consistency, and alignment with City of Mesa branding. Blue was chosen as the primary color, with orange and red accents highlighting urgent and emergency details. Typography includes Garet for clean, modern body text and Sifonn for bold, attention-grabbing headings. Infographics use icons to convey leak detection, safety tips, and reporting procedures.
Additionally, we used Contrast Checker to ensure all color combinations passed WCAG standards.
Final Design
Below is shown the final design of the pamphlet.
Final Design
Below is shown the final design of the pamphlet.
Final Design
Below is shown the final design of the pamphlet.
Outcome
The City of Mesa staff selected our team’s design as the most effective solution, and it is now being distributed to over 77,000 residents. The final brochure delivers clear, engaging information about available resources, ensuring it reaches and benefits a wide audience in the community.
Outcome
The City of Mesa staff selected our team’s design as the most effective solution, and it is now being distributed to over 77,000 residents. The final brochure delivers clear, engaging information about available resources, ensuring it reaches and benefits a wide audience in the community.
Outcome
The City of Mesa staff selected our team’s design as the most effective solution, and it is now being distributed to over 77,000 residents. The final brochure delivers clear, engaging information about available resources, ensuring it reaches and benefits a wide audience in the community.
Reflection
This project reinforced the importance of information hierarchy and visual communication in safety materials. By combining user research, branding considerations, and accessibility best practices, we created a design that delivers critical information quickly and effectively—potentially improving safety outcomes in real emergencies.
Reflection
This project reinforced the importance of information hierarchy and visual communication in safety materials. By combining user research, branding considerations, and accessibility best practices, we created a design that delivers critical information quickly and effectively—potentially improving safety outcomes in real emergencies.
Reflection
This project reinforced the importance of information hierarchy and visual communication in safety materials. By combining user research, branding considerations, and accessibility best practices, we created a design that delivers critical information quickly and effectively—potentially improving safety outcomes in real emergencies.
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